Description
Applying for a job can feel like sending your resume into a void. But there's a strategy to make sure your application gets noticed and that you’re set up for success before the interview stage. By targeting the right individuals within a company, you can build meaningful connections, gain valuable insights, and potentially improve your chances of landing the role. Here's how to identify and engage with the right people before your interview.
1. Start with the Hiring Manager
The hiring manager is often your future boss and the person most invested in finding the right candidate for the role. Unlike recruiters, who manage the application pipeline, hiring managers are directly impacted by the new hire's performance.
How to Identify Them: Check the job posting for clues. Titles like “Director of [Department],” “Head of [Team],” or “Manager” are good starting points. If the job posting doesn’t specify, use LinkedIn to search for people with relevant titles in the department you're applying to.
Why Target Them: A direct connection with the hiring manager allows you to showcase your genuine interest and qualifications. They can also provide clarity on the role and its expectations.
2. Engage with HR and Recruiters
Recruiters and HR professionals are gatekeepers in the hiring process. They’re responsible for screening applications and coordinating interviews.
How to Identify Them: On LinkedIn, search for the company’s HR staff or use keywords like “Recruiter,” “Talent Acquisition Specialist,” or “HR Generalist.” The company’s career page might also list contact information.
Why Target Them: Establishing rapport with a recruiter can ensure your application doesn’t get lost in the shuffle. They can provide insight into the hiring timeline and what the company values in candidates.
3. Reach Out to Potential Teammates
Networking with current team members can give you an inside perspective on the role, team dynamics, and company culture.
How to Identify Them: Look for people with titles similar to the role you’re applying for or those working in the same department. LinkedIn's “People” tab is your best friend here.
Why Target Them: These employees often have firsthand knowledge of what it takes to succeed in the role. They may also refer you to the hiring manager or share tips for standing out.
4. Leverage Alumni Connections
If someone at the company attended your university or was part of the same professional organization, they might be more inclined to help you.
How to Identify Them: Use LinkedIn’s alumni search feature. Filter by the company name and your school to find relevant connections.
Why Target Them: Shared experiences can break the ice and make it easier to ask for advice or introductions.
5. Tap Into Senior Leaders’ Insights
While reaching out to executives or senior leaders may seem daunting, their insights can be invaluable. They often have a bird’s-eye view of the organization and can speak to its goals and challenges.
How to Identify Them: Look for titles like “VP of [Department]” or “Chief [Officer].”
Why Target Them: While less likely to engage directly in the hiring process, a meaningful conversation with a senior leader can set you apart and provide a broader understanding of the company’s direction.
How to Connect Effectively
Once you’ve identified the right people, approach them thoughtfully:
Send Personalized Messages: Avoid generic messages. Mention something specific about their role, the company, or their work.
Be Clear About Your Intentions: State why you’re reaching out—whether it’s to learn more about the company, get insights on the role, or ask for advice.
Show Gratitude: Whether or not they respond, thank them for their time and any insights they provide.
What to Avoid
Mass Messaging: It’s tempting to copy-paste the same note to multiple people, but it’s impersonal and ineffective.
Overstepping Boundaries: Don’t ask for a job outright; instead, focus on building a relationship and gaining insights.
Ignoring Context: If someone seems unwilling or too busy to help, respect their boundaries and move on.
Building connections before the interview stage is about showing initiative and genuine interest. By targeting the right individuals—hiring managers, recruiters, teammates, alumni, and senior leaders—you can create opportunities to stand out from the crowd. Remember, the goal isn’t just to get noticed but to gather valuable information that prepares you to shine in the interview. Happy networking!